Introducing An Audience Measurement Solution for Premium Homes

Measuring the Top 3% of Socio-Economic strata in 6 Megacities

  • 7.6 lakh Premium Homes in India

  • ~3 Mn Individuals living in Premium Homes

A Home is considered Premium when it meets all of these criteria:

There has been a demand from both broadcasters and advertisers to understand this segment and how to deliver advertising to them. In the past, very few attempts have been made to measure this exclusive set of viewers. The panel currently measures TV viewership habits and will gradually move to capture viewership habits across devices.