Technical Committee

BARC India’s Technical Committee has equal representation from the 3 key stakeholders. Currently, the Technical Committee comprises the following members:

Technical Committee

  • Shashi Sinha

    Chairman BARC India Technical Committee
    CEO, IPG Mediabrands

  • Gauravjeet Singh

    Head Media Services – South Asia,
    Hindustan Unilever Ltd

  • Rohit Gupta

    President, Sony Pictures Networks India

Sub Committee (TV)

  • Avinash Kaul -

    CEO - Network 18 & Managing Director A+E Networks I TV18
  • Ganesh Shankar -

    Brand Manager, Media & Brand Operations, Indian Subcontinent-Procter & Gamble
  • Gautam Surath -

    Client Servicing Lead West & South, Starcom
  • George Alex -

    National Sales Head - GEC Channels, Sun TV Network Ltd
  • Mallikarjun Das -

    Executive Vice President- Customer Strategy & Development - Star TV India
  • Sanjoy Datta -

    Head - Marketing Research, ITC Limited
  • Subha Sreenivasan Iyer -

    Head- Media Services, Godrej Consumer Products Limited
  • Sujata Dwibedy -

    Executive Vice President, Amplifi India
  • Venkat Nettimi -

    EVP – Head of Strategy and Insights, Zee Entertainment Enterprises Limited
  • Vivek Srivastava -

    Senior Vice President, English Entertainment Cluster & Zoom, Times Network
  • Vivek Malhotra -

    Group Chief Marketing Officer, India Today
  • Taranjeet Kaur -

    Head of Media & Digital- RB-Hygiene/Home, Reckitt Benckiser (India) Ltd
  • Sanchita Ganguly -

    Head, Media, Ultratech Cement
  • Archana Aggarwal -

    Head-Media, Bharti Airtel
  • Maushmi Chakravarty -

    ADG, BOC – Ministry of Information & Broadcasting

Oversight Committee

  • Nakul Chopra -

    President, AAAI
  • Praveen Tripathi -

    CEO, Magic9 Media & Consumer Knowledge Pvt Ltd