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Technical Committee

BARC India’s Technical Committee has equal representation from the 3 key stakeholders. Currently, the Technical Committee comprises the following members:

Technical Committee

  • Shashi Sinha

    Chairman BARC India Technical Committee
    CEO, IPG Mediabrands

  • Gauravjeet Singh

    Head Media Services – South Asia,
    Hindustan Unilever Ltd

  • Rohit Gupta

    President, Sony Pictures Networks India

Sub Committee (TV)

  • Anuj Gandhi -

    Group CEO, IndiaCast Media Distribution Pvt. Ltd.
  • Ganesh Shankar -

    Brand Manager, Media & Brand Operations, Indian Subcontinent-Procter & Gamble
  • Gautam Surath -

    Client Servicing Lead West & South, Starcom
  • George Alex -

    National Sales Head - GEC Channels, Sun TV Network Ltd
  • Mallikarjun Das -

    Executive Vice President- Customer Strategy & Development - Star TV India
  • Sanjoy Datta -

    Head - Marketing Research, ITC Limited
  • Satyendra Prakash -

    Additional Director General, DAVP
  • Subha Sreenivasan Iyer -

    Head- Media Services, Godrej Consumer Products Limited
  • Sujata Dwibedy -

    Executive Vice President, Amplifi India
  • Venkat Nettimi -

    EVP – Head of Strategy and Insights, Zee Entertainment Enterprises Limited
  • Vivek Srivastava -

    Senior Vice President, English Entertainment Cluster & Zoom, Times Network
  • Vivek Malhotra -

    Group Chief Marketing Officer, India Today

Sub Committee (Digital)

  • Ajit Mohan -

    CEO, Hotstar
  • Amin Lakhani -

    Leader, South Asia, Mindshare Fulcrum
  • Ankit Desai -

    Head - Media and Digital Marketing, Marico
  • Archana Anand -

    Head of Digital India, Zee
  • Pratham Hegde -

    Head of Marketing Sciences, Facebook India
  • Aditya Swamy -

    Industry Head, Agency Business – India Google
  • Shavon Barua -

    Managing Partner, PHD Worldwide, Omnicom Media Group
  • Shoumyan Biswas -

    Chief Marketing Officer, Flipkart
  • Sonali Dhawan -

    Marketing Director and Commercial operations Leader Indian Subcontinent, P&G
  • Uday Sodhi -

    EVP and Head - Digital, Sony
  • Vikram Sakuja -

    Group CEO, Media And OOH, Madison