Technology - BARC India

HERE'S HOW WE COLLECT DATA
FOR YOUR analytical needs_

01

EMBED AUDIO WATERMARKS

Audio Watermarking embeds audio watermarks in video content prior to upload and broadcast. These watermarks are not audible to the human ear, but can easily be detected and decoded using dedicated hardware or software.

02

PLAYOUT & BROADCAST

The watermark is broadcast along with the content.

03

BAR-O-METERS

As viewing details are recorded by the BAR-O-meters, so are the watermarks.

04

VIEWERSHIP DATA

The raw data is cleaned, merged with the channel, program, language and broadcast schedule details. Universe Estimates are applied to get viewership data.

MEASUREMENT SCIENCE

Television audience measurement - Description Of Methodology

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This Description of Methodology dated March 2022 overwrites and replaces all earlier versions. It describes the measurement methods and processes, including the most recent TV Universe Estimate 2020 and increase in the design sample to 50,000 panel HHs. The document provides details of ascription rules used during production processing to maximize the quality and reliability of the audience estimates published by BARC India.

Overview

The entire BARC India process can be broadly bucketed as follows:

Establishment Survey

A research study used to gather specific details of households and individuals to be used together with Census data in the preparation of universe estimates for TV audience characteristics – geographic, demographic, socio-economic status, etc. The Establishment Survey also serves as a randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households

BI Study 2018

Listing Study

Supplements Establishment Survey in providing randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households

Control Variables and Panel Design

Processes used to maintain panel that is representative of Universe

Panel Locations & Identification

Identification of a specific sample locations

Panel Selection and Training-

Selection, recruitment, meter installation & training of household members

Panel Management

Supervision of panel operations with strict adherence to established standards

Measurement and Viewing Data Capture

In-home measurement technology used to identify & capture TV viewing events

Processing, Audience Estimation and Reporting

Process of error checking, pre-processing and attribution rules, validating, weighting, projecting to universe and delivering audience estimates to BARC India clients in a form suitable for reporting, analysis and commercial use