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TV audience measurement system

Nakul Chopra, who has held many leadership positions, brings with him a rich repertoire of experience in financial, general & process management. He is regarded as a trusted advisor to captains of the industry. As the CEO, Publicis Worldwide, India & South Asia, (2004-17), he established & grew the agency to be amongst the front runners in India. Earlier he was EVP, Trikaya Grey Advertising (1989-95) & has also been the President, Advertising Agencies Association of India (AAAI) from Aug ‘16 – July ‘18.

Mr. Chopra joined the Board of BARC India in 2016 and served as its Chairman from Dec ‘17 to Jan ‘19.  In Jan ‘20, he was appointed a member of its Oversight Committee.

A Ph. D from IIT Bombay and a Master of Statistics from The Indian Statistical Institute – Delhi, Bikram is a powerhouse of knowledge in Big Data, Research and Business Intelligence, with an ability to drive setup and development of R&D labs, advanced analytics, cognitive, data, decision science practices and measurement strategies from scratch. He has over 30 years of experience in Statistics, Stochastic Modelling, Market & Audience Measurement, Consumer Segmentation, AI & ML, Demand Forecasting and Big Data Analytics with several research papers, publications, & patents to his credit. He has been associated with the likes of the Datamatics Group of Companies, KPMG, Nielsen, Sevendots and ZS Associates at various senior leadership levels.

Bikram is fond of swimming and trekking and passionately pursues the same whenever time permits.

Ashish Gupta is a Chartered Accountant having an experience of 20+ years across multinational organizations, IT & ITES sector, Travel and start-ups and has held leadership positions in India, Singapore and Hong Kong in International SOS and was previously associated with the Quatrro Group and Kuoni Travels India.

He was instrumental in driving Business Growth, managing several projects on Finance processes, Business planning and Merger & Acquisitions support.

During his free time, Ashish is fond of playing sports and reading books on investments.

Mahendra Upadhyay is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain i.e. Ingestion-Insights-Analytics-Advance AI/ML. He has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions with large scale customer project deliveries/engagements across APAC, Europe and US markets.

An IIT Kharagpur and XLRI Jamshedpur alumnus, Sumit Singh is an eminent Sales and Marketing professional responsible for the operational excellence of MDL India. He carries functional expertise in Sales & Marketing Operations, Distribution Management, Channel satisfaction, Sales Capability, IT automation, and Quality Assurance across industries such as Telecom, FMCG and Steel.

A people leader and HR Strategist with business transformation experience of over 20+ years, Bavan Mathews is an ambassador of change and thrives on driving performance through employee resource groups. He has demonstrated exemplary expertise in the field of Talent Management & Development, Strategy execution, Change Management, Business Transformation, and has fostered Teamwork, while applying sharp leadership capabilities throughout his career across industries such as, manufacturing, logistics, analytics, and market research. An MS University and XLRI alumnus, he is considered as a hands-on leader with proven experience in all facets of HR.

Bavan has roots in God’s Own Country, Kerala, and in his free time, he enjoys travelling with family, gardening, caring for his pets and cooking.