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transparent. accurate. inclusive.
TV audience measurement system

With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.

Our Stakeholders_

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The Advertising Agencies Association of India (AAAI)

The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.

The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.

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Indian Broadcasting Foundation (IBF)

Indian Broadcasting Foundation established in 1999 is India's premium apex organization of television broadcasters. IBF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBF consists of major broadcasters with more than 250 TV Channels. IBF enjoys a unique position as the accredited spokesman of the broadcasting industry.

IBF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services

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The Indian Society of Advertisers (ISA)

The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.

Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.



  • Board of Directors
  • Management Team
  • Committee
  • Sub Committee
Punit Goenka - BARC India

Punit Goenka

Chairman, BARC India
N. P. Singh - BARC India

N. P. Singh

CEO, Multiscreen Media Pvt. Ltd.
Shashi S. Vempati - BARC India

Shashi S. Vempati

CEO, Prasar Bharati
K Madhavan - BARC India

K Madhavan

Managing Director, Star & Disney India
Bharat Vithalbhai Patel - BARC India

Bharat Vithalbhai Patel

Ex CEO, Procter & Gamble
Sunil Kataria - BARC India

Sunil Kataria

Business Head (India & SAARC) Godrej Consumer Products Ltd
Kalli Purie - BARC India

Kalli Purie

Vice-Chairperson, India Today Group
Jayant Mammen Mathew - BARC India

Jayant Mammen Mathew

Director of MM TV Ltd
Anupriya Acharya - BARC India

Anupriya Acharya

CEO, Publicis Group, South Asia
Shashidhar Sinha - BARC India

Shashidhar Sinha

CEO – India, IPG Mediabrands
Nakul Chopra  - BARC India

Nakul Chopra

Chief Executive Officer, BARC INDIA
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Dr. Derrick Gray - BARC India

Dr. Derrick Gray

Chief Of Measurement Science & Business Analytics, BARC INDIA
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Rahul Dongre - BARC India

Rahul Dongre

Chief Financial Officer, BARC INDIA
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Mahendra Upadhyay - BARC India

Mahendra Upadhyay

Chief Information Officer, BARC INDIA
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Head - Client Partnership & Revenue Function, BARC INDIA
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Sumit Singh - BARC India

Sumit Singh

Business Head, MDL INDIA
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Ankita Maheshwari - BARC India

Ankita Maheshwari

Head – People Operations, BARC INDIA
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Core Tech Committee

Shashidhar Sinha - BARC India

Shashidhar Sinha

CEO – India, IPG Mediabrands
Gauravjeet Singh - BARC India

Gauravjeet Singh

Head Media Services – South Asia, Hindustan Unilever Ltd
Rohit Gupta - BARC India

Rohit Gupta

President, Sony Pictures Networks India

Oversight Committee

Praveen Tripathi

CEO- Magic9 Media & Consumer Knowledge Pvt Ltd

Prof. Arnab Kumar Laha

Indian Institute of Management, Ahmedabad

Disciplinary Committee

Justice (Retd.) Mukul Mudgal

Chairman, Disciplinary Committee; Rt. Chief Justice of Punjab and Haryana High Court

K L Prasad

Rt. IPS Officer, Former Commissioner Navi Mumbai, Maharashtra State Police

Paritosh Joshi

Principal - Provocateur Advisory, An independent Media & Communications Consultancy

Ashok Nambissan

EVP and General Counsel, Sony Pictures Networks (IBF Nominee)

Mr. Pankaj Phadnis

Legal Counsel, Godrej Industries (ISA Nominee)

Vikram Sakhuja

Group CEO, Madison Media & OOH at Madison World (AAAI Nominee)

Avinash Kaul

CEO - Network 18 & Managing Director A+E Networks, TV18

Gautam Surath

Client Servicing Lead West & South, Starcom

George Alex

National Sales Head - GEC Channels, Sun TV Network Ltd

Sanjoy Datta

Head - Marketing Research, ITC Limited

Subha Sreenivasan Iyer

Head- Media Services, Godrej Consumer Products Limited

Sujata Dwibedy

Executive Vice President, Amplifi India

Vivek Srivastava

Senior Vice President, English Entertainment Cluster & Zoom, Times Network

Vivek Malhotra

Group Chief Marketing Officer, India Today

Taranjeet Kaur

Head of Media & Digital, Tata Consumer Products

Sanchita Ganguly

Head, Media, Ultratech Cement

Archana Aggarwal

Head-Media, Bharti Airtel

Maushmi Chakravarty

ADG, BOC – Ministry of Information & Broadcasting

Gaurav Banerjee

CEO-Hindi Entertainment, Star India

Ritanshu Kashyap

India Media Head, P&G

Vikas Khanchandani

CEO, Republic World


Business Head, NewFirst Kannanda

Hear from our clients_

  • “Over the years, BARC India has helped the Northeast television industry to not just flourish with better insights but also keep a track on its graph and dive progressive strategies to reach its goals.”

    Pancham Chanda

    Pancham Chanda

    Business Head, Pride East Entertainments Private Limited
  • "Journey with BARC has been very eventful and a major learning for Dighvijay 24x7 News. An organisation like BARC with shareholders like broadcasters, advertisers, and advertising and media agencies, makes it a more robust and a comprehensive body that would be more suited to address the concerns of the industry in many ways"

    Anand Sankeshwar

    Anand Sankeshwar

    MD, Dighvijay 24x7 News
  • “BARC India’s sampling method is very scientific and organic.”

    Sandeep Bansal

    Sandeep Bansal

    MD, 9X Tashan & Director, Pitaara TV
  • “Stakeholders always come first for BARC India. It has been a been a great association for us at ZEE in engaging with BARC India over the years.”

    Siju Prabhakaran

    Siju Prabhakaran

    EVP and Cluster Head, South Business, ZEEL
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Ankita Maheshwari

Ankita Maheshwari

Head – People Operations, BARC INDIA

Ankita Maheshwari leads the People Operations at BARC India. She has close to a decade of experience across both the media and the manufacturing industries having previously worked with the Times Group and Bharat Bijlee Ltd in various roles. Ankita is an alumnus of K J Somaiya Institute of Management Studies & Research Centre, she holds a Post Graduate Qualification in Human Resource. She is also a certified MBTI (Myers Briggs) practitioner.