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With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.
Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
Our Stakeholders_
The Advertising Agencies Association of India (AAAI)
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.
The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.
Indian Broadcasting Foundation (IBF)
Indian Broadcasting Foundation established in 1999 is India's premium apex organization of television broadcasters. IBF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBF consists of major broadcasters with more than 250 TV Channels. IBF enjoys a unique position as the accredited spokesman of the broadcasting industry.
IBF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services
The Indian Society of Advertisers (ISA)
The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.
Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.
THE PEOPLE BEHIND BARC_
Core Tech Committee
Oversight Committee
Disciplinary Committee
Hear from our clients_
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“Stakeholders always come first for BARC India. It has been a been a great association for us at ZEE in engaging with BARC India over the years.”
![Siju Prabhakaran]()
Siju Prabhakaran
EVP and Cluster Head, South Business, ZEEL
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“With the exponential growth in digital media, we are now waiting for BARC India’s digital viewership measurement service. We are confident that BARC India will continue to maintain its high level of professionalism & transparency in this field as well.”
![Jagi Mangat Panda,]()
Jagi Mangat Panda,
Managing Director, Odisha Television Ltd.
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“BARC India has done a great job in building the world’s largest TV viewership measurement system. As a key stakeholder of BARC India, and we continue to engage and collaborate with the industry body, as it consolidates and expands its services further.”
![Shashi S. Vempati]()
Shashi S. Vempati
CEO, Prasar Bharati
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“BARC India’s sampling method is very scientific and organic.”
![Sandeep Bansal]()
Sandeep Bansal
MD, 9X Tashan & Director, Pitaara TV
Ankita Maheshwari
Head – People Operations, BARC INDIA
Ankita Maheshwari leads the People Operations at BARC India. She has close to a decade of experience across both the media and the manufacturing industries having previously worked with the Times Group and Bharat Bijlee Ltd in various roles. Ankita is an alumnus of K J Somaiya Institute of Management Studies & Research Centre, she holds a Post Graduate Qualification in Human Resource. She is also a certified MBTI (Myers Briggs) practitioner.