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transparent. accurate. inclusive.
TV audience measurement system

With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.

Our Stakeholders_

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The Advertising Agencies Association of India (AAAI)

The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.

The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.

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Indian Broadcasting & Digital Foundation (IBDF)

Indian Broadcasting & Digital Foundation established in 1999 is India's premium apex organization of television broadcasters. IBDF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBDF consists of major broadcasters with more than 250 TV Channels. IBDF enjoys a unique position as the accredited spokesman of the broadcasting industry.

IBDF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBDF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBDF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBDF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services

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The Indian Society of Advertisers (ISA)

The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.

Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.



  • Board of Directors
  • Management Team
  • Committees
  • TechComm
Shashidhar Sinha - BARC India

Shashidhar Sinha

Chairman, BARC India
Gaurav Dwivedi - BARC India

Gaurav Dwivedi

CEO, Prasar Bharati
Punit Goenka - BARC India

Punit Goenka

MD & CEO, Zee Entertainment Enterprises Limited
N. P. Singh - BARC India

N. P. Singh

CEO, Multiscreen Media Pvt. Ltd.
K Madhavan - BARC India

K Madhavan

Managing Director, Star & Disney India
Sunil Kataria - BARC India

Sunil Kataria

CEO, Raymond Lifestyle
Kalli Purie - BARC India

Kalli Purie

Vice-Chairperson, India Today Group
Jayant Mammen Mathew - BARC India

Jayant Mammen Mathew

Director of MM TV Ltd
Anupriya Acharya - BARC India

Anupriya Acharya

CEO, Publicis Group, South Asia
Narendra Ambwani - BARC India

Narendra Ambwani

Ex MD Johnson & Johnson
Srikanth Velamakanni - BARC India

Srikanth Velamakanni

Co – founder, Group Chief Executive & Vice Chairman, Fractal Analytics
Gopal Jain - BARC India

Gopal Jain

Senior Advocate, Supreme Court of India
Nakul Chopra  - BARC India

Nakul Chopra

Chief Executive Officer, BARC INDIA
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Ashish Gupta - BARC India

Ashish Gupta

Chief Financial Officer, BARC INDIA
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Mahendra Upadhyay - BARC India

Mahendra Upadhyay

Chief Information Officer, BARC INDIA
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Chief of Partnerships & Revenue, BARC INDIA
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Sumit Singh - BARC India

Sumit Singh

Chief Executive Officer, MDPL
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Bavan Mathews  - BARC India

Bavan Mathews

Head Human Resources, BARC INDIA
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Dolly Jha  - BARC India

Dolly Jha

Chief of Product & Research, BARC INDIA
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Core Tech Committee

Vikram Sakhuja  - BARC India

Vikram Sakhuja

Group CEO, Madison Media and OOH, Madison World
Tejas Apte  - BARC India

Tejas Apte

General Manager- Media, South Asia for HUL
Gaurav Banerjee  - BARC India

Gaurav Banerjee

President & Head Content, HSM Entertainment Network, Star India & Disney+ Hotstar
Professor Saibal Chattopadhyay - BARC India

Professor Saibal Chattopadhyay

Professor, Operations Management Group, & former Director & Dean, IIM Calcutta
Professor Ashis SenGupta	 - BARC India

Professor Ashis SenGupta

CSIR Emeritus Scientist, Gol, llT-Kgp; Adjunct Prof, Augusta Univ, USA

Oversight Committee

Praveen Tripathi

CEO- Magic9 Media & Consumer Knowledge Pvt Ltd

Prof. Arnab Kumar Laha

Indian Institute of Management, Ahmedabad

Paritosh Joshi

Principal - Provocateur Advisory, An independent Media & Communications Consultancy

Disciplinary Committee

Justice (Retd.) Ajit Prakash Shah


Rt. IPS Officer, Former Commissioner Navi Mumbai, Maharashtra State Police


Principal - Provocateur Advisory, An independent Media & Communications Consultancy


Chief Executive Officer- Omnicom Media Group


Executive Vice President and Legal Head- Marico Ltd


Chief Regional Counsel – Star & Disney India

Abhishek Singhania

Senior Director- Analytics and Insights, P&G

Archana Agarwal

VP & Head Media, Airtel

Avinash Kaul

CEO-Broadcast (News), Network18

Mohit Joshi

Chief Executive Officer, Havas Media India

Neeraj Vyas

Senior Executive Vice President and Business Head of Sony MAX, Sony MAX2, Sony MAX HD , Sony WAH, Sony SAB and Sony PA

Priti Murthy

President, GroupM Services India 

R Dinesh Babu

Asst. General Manager (Research & Planning), Sun TV

Rajiv Bakshi

COO-Revenue, Zee Entertainment

Vivek Malhotra

Group Chief Marketing Officer, India Today Group

Hear from our clients_

  • "I want users to look at BARC data with more objectivity and help BARC India achieve greater milestones with the collective participation from all of us."

    Sathyamurthy NP

    Sathyamurthy NP

    ED, DDB Mudra Group & President, OMDMudramax
  • “Over the years, BARC India has helped the Northeast television industry to not just flourish with better insights but also keep a track on its graph and dive progressive strategies to reach its goals.”

    Pancham Chanda

    Pancham Chanda

    Business Head, Pride East Entertainments Private Limited
  • “BARC India’s sampling method is very scientific and organic.”

    Sandeep Bansal

    Sandeep Bansal

    MD, 9X Tashan & Director, Pitaara TV
  • "Journey with BARC has been very eventful and a major learning for Dighvijay 24x7 News. An organisation like BARC with shareholders like broadcasters, advertisers, and advertising and media agencies, makes it a more robust and a comprehensive body that would be more suited to address the concerns of the industry in many ways"

    Anand Sankeshwar

    Anand Sankeshwar

    MD, Dighvijay 24x7 News
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Dolly Jha

Dolly Jha

Chief of Product & Research, BARC INDIA

An industry veteran, who values humility and fairness the most.  

Dolly Jha is a Postgraduate in Management from IRMA and has three decades of experience with companies like KANTAR, ITC Foods & Nielsen. She was with Nielsen for 13 years where she held multiple leadership roles, her last being as the Managing Director of Nielsen Media - India.  

With a rich experience in Innovation & Consumer Research, Audience Measurement, Media Analytics and ROI Measurement, Dolly has steered the launch of various industry-first solutions in the Digital Measurement space in India and led large mandates for the industry. She has worked extensively with Broadcasters, Publishers and Industry Bodies.  

She loves the fact that India is the largest Multimedia Audience Market around the World with unparalleled complexity and enjoys the challenges this throws up.