transparent. accurate. inclusive.
TV audience measurement system
Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.
The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.
Indian Broadcasting Foundation established in 1999 is India's premium apex organization of television broadcasters. IBF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBF consists of major broadcasters with more than 250 TV Channels. IBF enjoys a unique position as the accredited spokesman of the broadcasting industry.
IBF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services
The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.
Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.
Sunil Lulla brings over 35 years of significant leadership and domain proven knowledge, experience and skills having worked in leadership roles across Media (TV, Digital), Brands (marketing) and Advertising (agencies) Until recently Sunil was the Group Chief Executive Officer of Balaji Telefilms Ltd. Prior to this, he has also worked with Sony Entertainment Television, Times Television Network and Grey Group.
Dr Derrick Gray is the Chief of Measurement Science at the largest television measurement service in the world. An Audience Measurement and Advanced Analytics executive, Dr Gray brings with him a global experience of 20 years in Linear Television, Digital Television, Radio measurement and Audience Information Systems. He has led Statistical Research, Measurement Science, and Data Science Functions throughout his vast career.
Rahul brings a rich experience of 22 years working in Multi-national consumer goods companies and the financial services sector. Prior to joining BARC, he served as the Finance Director of General Mills (India, Middle East and Africa Region) where he led the Finance function to deliver on the aggressive growth mandate. He has expertise in driving balanced business growth, productivity improvements and change management, while ensuring strong stewardship and controls.
Mahendra Upadhyay is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain i.e. Ingestion-Insights-Analytics-Advance AI/ML. He has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions with large scale customer project deliveries/engagements across APAC, Europe and US markets.
Aaditya Pathak brings over 20 years of Television Broadcast Experience, having worked extensively & held leadership positions across multiple genres viz. Hindi GEC, Movies, Sport, Niche & Infotainment. He leads the Client Partnership & Revenue function at BARC INDIA. He has in the past been associated with leading Media Networks in India like Zee Network, Discovery Networks Asia Pacific, ESPN Star Sports & Sony Pictures Networks being the most recent one.
An IIT Kharagpur and XLRI Jamshedpur alumnus, Sumit Singh is an eminent Sales and Marketing professional responsible for the operational excellence of MDL India. He carries functional expertise in Sales & Marketing Operations, Distribution Management, Channel satisfaction, Sales Capability, IT automation, and Quality Assurance across industries such as Telecom, FMCG and Steel.
Ankita Maheshwari leads the People Operations at BARC India. She has close to a decade of experience across both the media and the manufacturing industries having previously worked with the Times Group and Bharat Bijlee Ltd in various roles. Ankita is an alumnus of K J Somaiya Institute of Management Studies & Research Centre, she holds a Post Graduate Qualification in Human Resource. She is also a certified MBTI (Myers Briggs) practitioner.
Ankita Maheshwari leads the People Operations at BARC India. She has close to a decade of experience across both the media and the manufacturing industries having previously worked with the Times Group and Bharat Bijlee Ltd in various roles. Ankita is an alumnus of K J Somaiya Institute of Management Studies & Research Centre, she holds a Post Graduate Qualification in Human Resource. She is also a certified MBTI (Myers Briggs) practitioner.