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transparent. accurate. inclusive.
TV audience measurement system

With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.

Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.

Our Stakeholders_

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The Advertising Agencies Association of India (AAAI)

The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the nation.

The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums - advertisers, media owners and associations, and even Government - as the spokesperson for the advertising industry.

www.aaaindia.org
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Indian Broadcasting Foundation (IBF)

Indian Broadcasting Foundation established in 1999 is India's premium apex organization of television broadcasters. IBF promotes the interests of the Indian Television Industry, making an essential and ever-increasing contribution to the Nation and working as a clearing house of ideas for this vast and rapidly growing industry. IBF consists of major broadcasters with more than 250 TV Channels. IBF enjoys a unique position as the accredited spokesman of the broadcasting industry.

IBF has played a significant role in a short span of time, in protecting and promoting the interests of its members and freedom of electronic media in the world's largest democracy. IBF identifies and pursues growth opportunities for its members and ensures that the members present a strong collective voice regionally, nationally and globally. IBF, as the apex industry association of the Broadcast industry, plays a critical role in building consensus on major issues across the industry.
IBF strives to provide the best service to its members and deliver greater value through membership benefits, resources and services

www.ibfindia.com
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The Indian Society of Advertisers (ISA)

The Indian Society of Advertisers has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.

Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country.
Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.

www.isanet.org.in

THE PEOPLE BEHIND BARC_

  • Board of Directors
  • Management Team
  • Committee
  • Sub Committee
Punit Goenka

Punit Goenka

Chairman, BARC India
K Madhavan

K Madhavan

Managing Director, Star & Disney India
Sunil Kataria

Sunil Kataria

Business Head (India & SAARC) Godrej Consumer Products Ltd
Ashish Bhasin

Ashish Bhasin

Chairman & CEO-South Asia, Dentsu Aegis Network
I. Venkat

I. Venkat

Director, Eenadu TV
N. P. Singh

N. P. Singh

CEO, Multiscreen Media Pvt. Ltd.
Shashi S. Vempati

Shashi S. Vempati

CEO, Prasar Bharati
Bharat Vithalbhai Patel

Bharat Vithalbhai Patel

Ex CEO, Procter & Gamble
Nakul Chopra

Nakul Chopra

Sunil Lulla

Sunil Lulla

Chief Executive Officer, BARC INDIA
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Dr. Derrick Gray

Dr. Derrick Gray

Chief Of Measurement Science & Business Analytics, BARC INDIA
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Rahul Dongre

Rahul Dongre

Chief Financial Officer, BARC INDIA
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Mahendra Upadhyay

Mahendra Upadhyay

Chief Information Officer, BARC INDIA
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AADITYA PATHAK

AADITYA PATHAK

Head - Client Partnership & Revenue Function, BARC INDIA
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Sumit Singh

Sumit Singh

Business Head, MDL INDIA
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Ankita Maheshwari

Ankita Maheshwari

Head – People Operations, BARC INDIA
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Core Tech Committee

Shashi Sinha

Shashi Sinha

Chairman, BARC India Technical Committee; CEO, IPG Mediabrands
Gauravjeet Singh

Gauravjeet Singh

Head Media Services – South Asia, Hindustan Unilever Ltd
Rohit Gupta

Rohit Gupta

President, Sony Pictures Networks India

Oversight Committee

Nakul Chopra

Praveen Tripathi

CEO, Magic9 Media & Consumer Knowledge Pvt Ltd

Disciplinary Committee

Justice (Retd.) Mukul Mudgal

Chairman, Disciplinary Committee; Rt. Chief Justice of Punjab and Haryana High Court

D. Sivanandhan

Rt. IPS Officer, Former Director General of Police of Maharashtra State Police

Paritosh Joshi

Principal - Provocateur Advisory, An independent Media & Communications Consultancy

Ashok Nambissan

EVP and General Counsel, Sony Pictures Networks (IBF Nominee)

Mr. Pankaj Phadnis

Legal Counsel, Godrej Industries (ISA Nominee)

Vikram Sakhuja

Group CEO, Madison Media & OOH at Madison World (AAAI Nominee)

Avinash Kaul

CEO - Network 18 & Managing Director A+E Networks, TV18

Gautam Surath

Client Servicing Lead West & South, Starcom

George Alex

National Sales Head - GEC Channels, Sun TV Network Ltd

Sanjoy Datta

Head - Marketing Research, ITC Limited

Subha Sreenivasan Iyer

Head- Media Services, Godrej Consumer Products Limited

Sujata Dwibedy

Executive Vice President, Amplifi India

Vivek Srivastava

Senior Vice President, English Entertainment Cluster & Zoom, Times Network

Vivek Malhotra

Group Chief Marketing Officer, India Today

Taranjeet Kaur

Head of Media & Digital- RB-Hygiene/Home, Reckitt Benckiser (India) Ltd

Sanchita Ganguly

Head, Media, Ultratech Cement

Archana Aggarwal

Head-Media, Bharti Airtel

Gaurav Banerjee

CEO-Hindi Entertainment, Star India

Ritanshu Kashyap

India Media Head, P&G

Anil Ayroor

COO, Twenty Four

Vikas Khanchandani

CEO, Republic World

Hear from our clients_

  • “BARC India’s sampling method is very scientific and organic.”

    Sandeep Bansal

    Sandeep Bansal

    MD, 9X Tashan & Director, Pitaara TV
  • “Stakeholders always come first for BARC India. It has been a been a great association for us at ZEE in engaging with BARC India over the years.”

    Siju Prabhakaran

    Siju Prabhakaran

    EVP and Cluster Head, South Business, ZEEL
  • “Working with BARC has been fabulous experience and I hope to learn more from the analysis of BARC data in the coming calendar year.”

     Arnab Goswami

    Arnab Goswami

    Editor-in-Chief, Republic Media Network
  • "I want users to look at BARC data with more objectivity and help BARC India achieve greater milestones with the collective participation from all of us."

    Sathyamurthy NP

    Sathyamurthy NP

    ED, DDB Mudra Group & President, OMDMudramax
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Ankita Maheshwari

Ankita Maheshwari

Head – People Operations, BARC INDIA

Ankita Maheshwari leads the People Operations at BARC India. She has close to a decade of experience across both the media and the manufacturing industries having previously worked with the Times Group and Bharat Bijlee Ltd in various roles. Ankita is an alumnus of K J Somaiya Institute of Management Studies & Research Centre, she holds a Post Graduate Qualification in Human Resource. She is also a certified MBTI (Myers Briggs) practitioner.