This Description of Methodology dated March 2022 overwrites and replaces all earlier versions. It describes the measurement methods and processes, including the most recent TV Universe Estimate 2020 and increase in the design sample to 50,000 panel HHs. The document provides details of ascription rules used during production processing to maximize the quality and reliability of the audience estimates published by BARC India.
Overview
The entire BARC India process can be broadly bucketed as follows:
Establishment Survey
A research study used to gather specific details of households and individuals to be used together with Census data in the preparation of universe estimates for TV audience characteristics – geographic, demographic, socio-economic status, etc. The Establishment Survey also serves as a randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households
Supplements Establishment Survey in providing randomly selected pool of TV owning households for use in the ongoing selection and recruitment of panel households
Control Variables and Panel Design
Processes used to maintain panel that is representative of Universe
Panel Locations & Identification
Identification of a specific sample locations
Panel Selection and Training-
Selection, recruitment, meter installation & training of household members
Panel Management
Supervision of panel operations with strict adherence to established standards
Measurement and Viewing Data Capture
In-home measurement technology used to identify & capture TV viewing events
Processing, Audience Estimation and Reporting
Process of error checking, pre-processing and attribution rules, validating, weighting, projecting to universe and delivering audience estimates to BARC India clients in a form suitable for reporting, analysis and commercial use
YUMI Analytics
BARC’s desktop software application used to report and analyse audience data in the format required by individual customer segments
