A BARC India product which is first of its kind integration of Out-of-Home TV viewership integration with household TV viewership.
Tracking TV viewing drive of individuals from Home to Restaurants/Pubs.
Helps in understanding the overall viewership garnered on TV and the combined impact of the two mediums.
Allows broadcasters and advertisers to uncover more value and insights into the TV viewing behaviors both inside and outside the home.
“Above example is for illustration purpose only”